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Sephora

Safehouse is a major solutions provider to the retail market in Brazil. We have been working with Tagit for a number of years, with regard to the supply of a total EM EAS solution for Sephora in Brazil.

Tagit supply the EM anti-theft security systems and EM EAS tags to us and we provide them to Sephora. Safehouse and Sephora are highly satisfied with the performance and reliability of the the anti-shoplifting security systems and anti-theft labels in the Sephora cosmetic stores in Brazil. A lot of the Sephora articles are small and use foil-based packaging. The Tagit EM System is the only EAS system that can be used to reliably detect shoplifters in this type of environment. You get an exceptional ROI as you can protect all of your products in the store.

The level of service and support, both in terms of order processing and day-to-day technical support, is fine, and TAGIT is constantly developing its EAS products.

SEPHORA BRAZIL

SEPHORA offers beauty products of nearly 300 brands. SEPHORA runs 1700 stores in 30 countries worldwide. The name comes from the Greek spelling of Zipporah, the most beautiful wife of Moses.

With TAGIT EM technology now Sephora | Brazil is successfully working against shoplifting
With TAGIT EM technology now Sephora | Brazil is successfully working against shoplifting

Frequently Asked Questions About EM Security Systems

Can TAGIT EM systems detect items concealed in aluminium foil or booster bags?

Yes. TAGIT 3D EM sysaYes. TAGIT 3D EM systems can detect EM labels concealed inside aluminium foil and booster bags, while also delivering reliable detection performance on metal, curved, and small-format products.tems detect EM labels even through aluminium foil and booster bags, and perform reliably on metal, curved, and small-format products.

Are TAGIT EM labels compatible with other EM systems?

Yes. TAGIT EM labels are compatible with most standard electromagnetic (EM) EAS systems, including mixed and legacy installations.
Exception: Compatibility with certain Meto systems cannot be guaranteed when using standard EM labels.

For environments that combine Meto and non-Meto infrastructures, TAGIT offers dual-technology EM labels. These labels support both detection formats and can be applied either during manufacturing or at the distribution center (DC), ensuring reliable operation across different EM system platforms.

Can TAGIT 3D EM systems detect labels on metal objects?

Yes. TAGIT 3D EM systems can detect EM labels applied to metal and metal-containing objects, where conventional electromagnetic systems may experience reduced performance.

Detection performance can be affected if the metal object is strongly magnetized, as this may interfere with the electromagnetic response of the label and reduce detection reliability.

For most retail, library, and industrial applications, TAGIT's patented 3D EM technology provides reliable detection on a wide range of metal-containing products and packaging.

What type of EM label should I use for different products?

The optimal EM label depends primarily on the size, shape, material, and packaging of the product.

Larger products typically benefit from longer EM labels, which provide a stronger signal and increased detection range.

Smaller products often require compact, high-performance labels such as TAGIT Twin Labels or Power Labels, which deliver reliable detection while fitting into limited application areas.

In general, longer labels offer increased detection performance, while high-performance label formats are designed to improve results on challenging surfaces, complex packaging, metal-containing products, or space-constrained applications.

TAGIT offers more than 300 EM label formats and can recommend the most suitable solution based on your product and security requirements.

What ROI can I expect from a TAGIT 3D EM system?

TAGIT 3D EM systems enable protection of a wider range of high-shrink and difficult-to-protect products compared to many alternative technologies, helping retailers reduce overall shrinkage and improve return on investment.

Actual ROI depends on factors such as store size, product mix, theft levels, and existing security coverage. In most cases, ROI is driven by measurable reductions in theft-related losses and improved protection of high-value merchandise.

Request our ROI Calculator to estimate potential savings for your store or facility, or contact us for a tailored assessment.

Are there products that cannot be protected?

Only items with strong magnetic properties may interfere with electromagnetic detection and therefore cannot always be protected reliably using EM labels.

Apart from this limitation, TAGIT 3D EM technology is highly versatile and compatible with a broad range of retail, library, document security, and institutional applications. It can be used to protect products and assets that are often difficult to secure with other EAS technologies.

What causes environmental noise interference?

Environmental noise interference in electromagnetic (EM) EAS systems is caused by nearby equipment or infrastructure that generates or distorts electromagnetic fields, potentially affecting detection stability and signal performance.

Common sources include:
- Air conditioning systems and industrial electrical equipment
- Computer monitors, servers, and IT infrastructure
- High-frequency or specialized lighting systems
- Other EM EAS systems installed nearby (including certain legacy EM installations)

This type of interference is a known characteristic of all electromagnetic security systems and is not specific to TAGIT solutions.

TAGIT's patented 3D EM technology is designed to maintain stable detection performance in environments with typical electromagnetic noise, supporting reliable operation in retail, library, government, and institutional applications.

How can I improve detection in high-noise environments?

If environmental noise cannot be reduced physically, detection performance can be optimized through system configuration and tuning methods:

Master–Master configurations to enhance system robustness in demanding installations
Sensor-based tuning and calibration for fine adjustment of detection sensitivity and field stability

These approaches help maintain reliable EM EAS detection performance even in environments with persistent electromagnetic interference or complex installation conditions.

What is the maximum aisle width TAGIT EM systems support?

If environmental noise cannot be reduced physically, detection performance can often be improved through system configuration, calibration, and advanced tuning methods.

Common approaches include:
- Master–Master configurations to increase system robustness in demanding installation environments
- Sensor-based tuning and calibration to optimize detection sensitivity, field stability, and overall system performance

These methods help maintain reliable EM EAS detection even in environments with persistent electromagnetic interference, nearby electrical equipment, or complex installation conditions.

TAGIT's patented 3D EM technology is specifically designed to support stable operation in challenging retail, library, and institutional environments.

How can I further maximize detection and aisle width?

Detection range and aisle width can be further improved through the right combination of label selection, system configuration, and system tuning.

EAS EM SYSTEMS

Mascha Smets standing behind a booth with two crowned statues wearing sashes that read 'STOP LOSSES' and 'TAGIT' at TAGIT EAS Technologies display.
Need help choosing the right security solution?

TAGIT supports retailers, libraries, government agencies, and industrial organizations with EM security systems, EAS labels, and AntiLeak® document protection technologies.
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