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Sephora

Safehouse is a major solutions provider to the retail market in Brazil. We have been working with Tagit for a number of years, with regard to the supply of a total EM EAS solution for Sephora in Brazil.

Tagit supply the EM anti-theft security systems and EM EAS tags to us and we provide them to Sephora. Safehouse and Sephora are highly satisfied with the performance and reliability of the the anti-shoplifting security systems and anti-theft labels in the Sephora cosmetic stores in Brazil. A lot of the Sephora articles are small and use foil-based packaging. The Tagit EM System is the only EAS system that can be used to reliably detect shoplifters in this type of environment. You get an exceptional ROI as you can protect all of your products in the store.

The level of service and support, both in terms of order processing and day-to-day technical support, is fine, and TAGIT is constantly developing its EAS products.

SEPHORA BRAZIL

SEPHORA offers beauty products of nearly 300 brands. SEPHORA runs 1700 stores in 30 countries worldwide. The name comes from the Greek spelling of Zipporah, the most beautiful wife of Moses.

With TAGIT EM technology now Sephora | Brazil is successfully working against shoplifting
With TAGIT EM technology now Sephora | Brazil is successfully working against shoplifting

TAGIT 3D Electromagnetic (EM) Systems – FAQ

Can TAGIT 3D EM systems detect items inside aluminium foil or booster bags?

Yes. TAGIT 3D EM systems detect EM labels even through aluminium foil and booster bags, and perform reliably on metal, curved, and small-format products.

Are TAGIT EM labels compatible with other EM systems?

Yes. TAGIT EM labels are compatible with most standard electromagnetic (EM) EAS systems, including mixed and legacy installations.
Exception: compatibility with Meto systems is not guaranteed when used with standard EM labels.

For environments combining Meto and non-Meto infrastructures, dual-technology EM labels are available. These integrate both detection formats and can be applied either at the distribution center (DC) or directly during manufacturing, ensuring cross-system usability.

Can TAGIT 3D EM systems detect labels on metal objects?

Yes. TAGIT 3D EM systems can detect EM labels applied to metal and metal-containing objects, where standard electromagnetic systems may experience reduced performance.

However, performance can be affected if the metal is strongly magnetized, as this may interfere with electromagnetic signal response and reduce detection reliability.

What type of EM label should I use for different products?

EM Label Selection by Product Size

Larger products: use longer EM labels for stronger signal detection and improved range
Smaller products: use short or high-performance labels (e.g. Twin or Power Labels) for compact application without loss of reliability

Longer labels generally provide increased detection performance, while high-performance formats improve results on challenging surfaces, packaging types, or constrained applications.

What ROI can I expect from a TAGIT 3D EM system?

TAGIT systems enable protection of a wider range of high-shrink items compared to many alternative technologies, helping reduce overall retail shrinkage and improve return on investment.

Actual ROI depends on store size, product mix, and existing security coverage, but is typically driven by measurable reductions in theft-related losses.

Request our ROI calculator to estimate potential savings for your store or facility, or contact us for a tailored assessment.

Are there products that cannot be protected?

Only items with strong magnetic properties may interfere with detection and therefore cannot be reliably protected with EM labels.

Aside from this limitation, TAGIT 3D EM is a highly versatile and widely compatible EAS technology, suitable for a broad range of retail and institutional applications.

What causes environmental noise interference?

Environmental noise interference in electromagnetic (EM) EAS systems is caused by nearby devices or infrastructure that generate or distort electromagnetic fields, affecting detection stability and signal performance.

Common sources include:
Air conditioning systems and industrial electrical equipment
Computer monitors and IT infrastructure
Special or high-frequency lighting systems
Other EM EAS systems installed nearby (e.g. Meto EM systems)

This type of interference is a known characteristic of all EM-based security systems and is not specific to TAGIT solutions.

TAGIT 3D EM technology is designed to maintain stable EM EAS detection performance in environments with typical electromagnetic noise, supporting reliable operation in retail and institutional installations.

How can I improve detection in high-noise environments?

If environmental noise cannot be reduced physically, detection performance can be optimized through system configuration and tuning methods:

Master–Master configurations to enhance system robustness in demanding installations
Sensor-based tuning and calibration for fine adjustment of detection sensitivity and field stability

These approaches help maintain reliable EM EAS detection performance even in environments with persistent electromagnetic interference or complex installation conditions.

What is the maximum aisle width TAGIT EM systems support?

TAGIT 3D EM systems can typically support aisle widths of up to 1.15 meters in standard configurations, while maintaining reliable electromagnetic (EM) detection performance.

Actual performance may vary depending on installation conditions such as:

environmental noise and nearby electrical equipment
system configuration and tuning
label type and product placement
surrounding materials and store layout

For wider or more complex installations, system optimization or alternative configurations may be required to maintain detection reliability.

How can I further maximize detection and aisle width?

Use longer EM labels where possible to improve signal strength and detection range
Upgrade to Master–Master configurations with sensor-based tuning for improved field stability
Apply high-performance specialty labels (e.g. Power or Twin Labels) for critical or difficult items

These measures help increase aisle width flexibility and maintain strong, reliable EM EAS detection performance in challenging environments.

EAS EM SYSTEMS

Mascha Smets standing behind a booth with two crowned statues wearing sashes that read 'STOP LOSSES' and 'TAGIT' at TAGIT EAS Technologies display.
Let me know if you need further information regarding TAGIT EAS solutions. I'm happy to assist.
Mascha Smets | Client Relations
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