Safehouse is a major solutions provider to the retail market in Brazil. We have been working with Tagit for a number of years, with regard to the supply of a total EM EAS solution for Sephora in Brazil.

Tagit supply the EM anti-theft security systems and EM EAS tags to us and we provide them to Sephora. Safehouse and Sephora are highly satisfied with the performance and reliability of the the anti-shoplifting security systems and anti-theft labels in the Sephora cosmetic stores in Brazil. A lot of the Sephora articles are small and use foil-based packaging. The Tagit EM System is the only EAS system that can be used to reliably detect shoplifters in this type of environment. You get an exceptional ROI as you can protect all of your products in the store.

The level of service and support, both in terms of order processing and day-to-day technical support, is fine, and TAGIT is constantly developing its EAS products.


SEPHORA offers beauty products of nearly 300 brands. SEPHORA runs 1700 stores in 30 countries worldwide. The name comes from the Greek spelling of Zipporah, the most beautiful wife of Moses.

With TAGIT EM technology now Sephora | Brazil is successfully working against shoplifting
With TAGIT EM technology now Sephora | Brazil is successfully working against shoplifting


Do TAGIT 3D EM systems detect with products covered in aluminium foil or in aluminium foil bags (booster bags) used to trick other EAS systems ?

Yes, they can detect more effectively than other technology can do, because the operation frequency is low.
Tagit labels work on metal, round surfaces and small objects. Even booster bags will be detected. Watch how

Are TAGIT EM labels compatible with other EM systems ?

Tagit EM labels are compatible with all other EM systems, with the exception of Meto Systems, which require special Tagit labels in order to detect. For customers that have both Meto and other EM systems in place and wish to tag at DC or at the manufacturer special dual technology labels are provided which work on both types of systems.

Can Tagit 3D EM systems detect labels on metal objects ?

Tagit 3D Systems can detect on all metal objects with the only exception being metal which has been magnetised.

What Type of EM label do I need to apply on specific articles ?

In order to maximise detection the longer the label the better the detection is achieved. Therefore you would generally apply longer labels to larger products and shorter labels to smaller products. If the detection on smaller products still needs to improve you can also apply speciality high performance labels, like twin and power labels in order to boost the performance.

What ROI will I get with a Tagit 3D EM system ?

As you have the ability to be able to protect all of the high shrink items with Tagit 3D systems and labels you get a greater shrinkage reduction and therefore a much better ROI. Contact us to receive our ROI calculator by email.

Is there any products that I cannot protect with Tagit 3D system ?

The only products that cannot be protected are those that have magnetic properties. This makes the Tagit 3D system the most versatile on the market.

What systems nearby may cause environmental noise issues on the system ?

Some air conditioners, computers, special lights and Meto EM systems which are close to the Tagit 3D System. This is the same for most EAS Systems.

If there is a high level of environmental noise what can be done to improve performance ?

Ideally you would look to improve the noise environment, but if this is not possible the main benefit of the Tagit 3D System is that by using a Master-Master or Turbo configuration with sensors you have the ability to tune the system in order to maximise the performance.

What is the maximum aisle width I can have with Tagit EM systems ?

Tagit 3D EM Systems have the ability to detect labels up to 1.15m aisle width.

What do I need to do to maximise detection and/or aisle width ?

Detection can be maximised by using a master-master configuration, sometimes with Turbo and sensors, by using longer labels or by using speciality high performance labels.


Let me know if you need further information regarding TAGIT EAS solutions. I am happy to assist.
Mascha Smets | Client Relations