BACK

Case Study: POYA – Taiwan's Leading Beauty Retailer Secures Stores with TAGIT EM EAS

Client: POYA International Co., Ltd.
Location: Taiwan
Industry: Health & Beauty Retail
TAGIT Partner: Taiwan EAS Tech Co. Ltd.
Solution: TAGIT 3D EM EAS Systems & Specialized Labels

The Challenge
POYA, Taiwan’s largest cosmetics and lifestyle retailer, operates over 250 stores offering a wide range of beauty and personal care products. These high-value, small, and often rounded items—like lipstick tubes, skincare jars, and perfume bottles—are difficult to protect with conventional EAS technology. For years, POYA used Checkpoint Meto EM systems. But when Checkpoint discontinued their EM product line in 2012, Taiwan EAS Tech Co. Ltd.—POYA’s trusted EAS provider—needed to find a reliable, high-performance alternative that could match or exceed existing detection levels and support future scalability.

The TAGIT Solution
After thorough market research and vendor evaluation, Taiwan EAS Tech Co. Ltd. selected TAGIT as the best-in-class replacement for the following reasons:
- Complete In-House Manufacturing: TAGIT provides both the EM EAS systems and labels, ensuring full compatibility and competitive pricing.
- Advanced 3D Detection: TAGIT’s patented 3D EM technology performs exceptionally well in high-interference environments and detects all label orientations—including vertical, which is crucial for cosmetics.
- Custom Labels for Cosmetics: TAGIT offers specialty EM labels designed for small, rounded packaging common in the beauty sector.
- World-Class Support: TAGIT delivered fast, responsive support—via email, Skype, and even technician visits from Europe to Taiwan when needed. By 2013, the first installations began—and to date, around 200 TAGIT EM systems have been deployed across POYA stores.ir technician from Europe to Taiwan.

Results
- Significant Shrinkage Reduction across all stores
- Reliable Protection for small and metallic-packaged beauty items
- No Downtime or Servicing Required over multiple years of operation
- Streamlined Installation and local partner training via Taiwan EAS Tech Co. Ltd.


Partner Testimonial
''We had used Checkpoint Meto EM systems for many years. When they announced they would stop production in 2012, we started looking for a new supplier.After serious comparison of many EM products, including Gateway and other providers, we selected TAGIT. Since 2013, we’ve installed about 100 TAGIT systems in POYA stores. Their labels are particularly convenient for cosmetics—especially high-value, small, and round items.TAGIT provides great support. They respond quickly—by email, Skype, and several times even sent technicians from Europe to Taiwan. They continue to improve their products and solve new challenges as they arise.”— Taiwan EAS Tech Co. Ltd.

POYA INTERNATIONAL

POYA is the specialty store offering personal beauty and daily merchandise. By the end of September 2017, POYA has opened 171 stores throughout the country. POYA’s stores average 1,653-3,967 square meters, offering various products.

TAGIT 3D Electromagnetic (EM) Systems – FAQ

Can TAGIT 3D EM systems detect items inside aluminium foil or booster bags?

Yes. TAGIT 3D EM systems detect EM labels even through aluminium foil and booster bags, and perform reliably on metal, curved, and small-format products.

Are TAGIT EM labels compatible with other EM systems?

Yes. TAGIT EM labels are compatible with most standard electromagnetic (EM) EAS systems, including mixed and legacy installations.
Exception: compatibility with Meto systems is not guaranteed when used with standard EM labels.

For environments combining Meto and non-Meto infrastructures, dual-technology EM labels are available. These integrate both detection formats and can be applied either at the distribution center (DC) or directly during manufacturing, ensuring cross-system usability.

Can TAGIT 3D EM systems detect labels on metal objects?

Yes. TAGIT 3D EM systems can detect EM labels applied to metal and metal-containing objects, where standard electromagnetic systems may experience reduced performance.

However, performance can be affected if the metal is strongly magnetized, as this may interfere with electromagnetic signal response and reduce detection reliability.

What type of EM label should I use for different products?

EM Label Selection by Product Size

Larger products: use longer EM labels for stronger signal detection and improved range
Smaller products: use short or high-performance labels (e.g. Twin or Power Labels) for compact application without loss of reliability

Longer labels generally provide increased detection performance, while high-performance formats improve results on challenging surfaces, packaging types, or constrained applications.

What ROI can I expect from a TAGIT 3D EM system?

TAGIT systems enable protection of a wider range of high-shrink items compared to many alternative technologies, helping reduce overall retail shrinkage and improve return on investment.

Actual ROI depends on store size, product mix, and existing security coverage, but is typically driven by measurable reductions in theft-related losses.

Request our ROI calculator to estimate potential savings for your store or facility, or contact us for a tailored assessment.

Are there products that cannot be protected?

Only items with strong magnetic properties may interfere with detection and therefore cannot be reliably protected with EM labels.

Aside from this limitation, TAGIT 3D EM is a highly versatile and widely compatible EAS technology, suitable for a broad range of retail and institutional applications.

What causes environmental noise interference?

Environmental noise interference in electromagnetic (EM) EAS systems is caused by nearby devices or infrastructure that generate or distort electromagnetic fields, affecting detection stability and signal performance.

Common sources include:
Air conditioning systems and industrial electrical equipment
Computer monitors and IT infrastructure
Special or high-frequency lighting systems
Other EM EAS systems installed nearby (e.g. Meto EM systems)

This type of interference is a known characteristic of all EM-based security systems and is not specific to TAGIT solutions.

TAGIT 3D EM technology is designed to maintain stable EM EAS detection performance in environments with typical electromagnetic noise, supporting reliable operation in retail and institutional installations.

How can I improve detection in high-noise environments?

If environmental noise cannot be reduced physically, detection performance can be optimized through system configuration and tuning methods:

Master–Master configurations to enhance system robustness in demanding installations
Sensor-based tuning and calibration for fine adjustment of detection sensitivity and field stability

These approaches help maintain reliable EM EAS detection performance even in environments with persistent electromagnetic interference or complex installation conditions.

What is the maximum aisle width TAGIT EM systems support?

TAGIT 3D EM systems can typically support aisle widths of up to 1.15 meters in standard configurations, while maintaining reliable electromagnetic (EM) detection performance.

Actual performance may vary depending on installation conditions such as:

environmental noise and nearby electrical equipment
system configuration and tuning
label type and product placement
surrounding materials and store layout

For wider or more complex installations, system optimization or alternative configurations may be required to maintain detection reliability.

How can I further maximize detection and aisle width?

Use longer EM labels where possible to improve signal strength and detection range
Upgrade to Master–Master configurations with sensor-based tuning for improved field stability
Apply high-performance specialty labels (e.g. Power or Twin Labels) for critical or difficult items

These measures help increase aisle width flexibility and maintain strong, reliable EM EAS detection performance in challenging environments.

EAS EM SYSTEMS

Mascha Smets standing behind a booth with two crowned statues wearing sashes that read 'STOP LOSSES' and 'TAGIT' at TAGIT EAS Technologies display.
Let me know if you need further information regarding TAGIT EAS solutions. I'm happy to assist.
Mascha Smets | Client Relations
E-Mail